ideas for your custom designed exhibition stand

If you’re operating a new business, no doubt you’ll have considered appearing at a trade show or exhibition to advertise your products and services. This can be a great way to increase your brand’s visibility and build a customer base, so is definitely worth the effort it may involve.

However, with this being your prime opportunity to make an impression, the pressure is on to make sure you stand out from your competitors. The other companies in attendance are likely to be offering similar services – so unless you market your company in a unique way, you’re in danger of getting lost in the crowd.

One way to make sure your stand turns heads is by having it custom designed. Not only will this reflect the uniqueness of your selling point, it will also likely have a far more professional look than others at the show. This way, your customers will know that you mean business – right from the off.

If you have design and build skills, you may be able to create one yourself. But if you’re involved in the day-to-day running of a business, chances are you won’t have the time to put into such a project. This is where hiring an exhibition marketing team can give you the edge you need to stand out.

You’ll want to find a marketing team who specialise in exhibition design and build services. This way, not only will they have the creative and construction skills to make your ideas into a reality, but they will also be able to help you execute your entire marketing campaign from start to finish.

Enlisting the help of a company like this will take the hard work and labour out of the project that you probably can’t commit to. All you need to do is come up with the initial idea and your team will get to work, building a stand to meet both your budget and time constraints.

If you have established your brand, then you probably already have some ideas about how you will market yourself at this event. If you’re a cupcake business, for example, you may be offering free samples of your products.

What a professional marketing team can help with is how to take this idea to the next level. If there are three other cupcake businesses at the event and they are all offering free cake samples, what’s to set you apart from them?

Plus, if a customer has visited one cupcake stall, are they really going to visit another? They are more likely to move on to something new.

So, what if you decided to make your company stand out from the others by offering a cupcake decorating service? Part of your stall could display plain cupcakes with a range of icings and decorative toppings to choose from.

You could also give out goody bags, present an interactive screen displaying your website and most up-to-date photographs, and have a bright, catchy slogan to garner the attention of each and every customer.

Offering something intriguing and unique is more likely to stop those customers wandering over to the cupcake stall across the room. This way, your new customers will have experienced something memorable whilst taking away a souvenir to remind them of your brand.

It may be a specific example, but it does demonstrate ‘outside the box’ thinking – the kind of thinking that will attract your target audience. With business being so competitive these days, you have to go the extra mile in order to make any kind of impression on the consumer.

But these are still just ideas. A marketing company can help turn this into a reality – putting in the ground work while you continue to communicate with your clients and run your business.

The Advantages and Benefits of Using Spray Foam Insulation at Home

Whether you are building a new home or remodeling the current one, it is vital to give importance to the perfect insulation. There are a number of options available and you have to make the right decision. You can come across a host of products that are pocket friendly, but in the long run they won’t be the right solution. Similarly, there are expensive products available as well and they can save hundreds of dollars on your electricity bills in the long run.

What do you know about spray foam insulation?

Spray foam has been very popular in the recent times and has popped up as an efficient home insulator. There are two compounds used in its making, isocyanate and polyol resin which are known to expand in volume when mixed together. If the compounds are stored separately, they can be retained for a longer period of time. When they are mixed, they form foam and must be applied immediately. When this is applied to an area, it hardens after a short interval of time and acts as an excellent insulating layer. Moreover, it is durable as well.

Spray foam insulation is better

If spray foam insulation is compared with other types of insulation in terms of their effectiveness, this is highly effective. It has a high R value ranging from 6 to 7.7. The effectiveness of insulation is measured in terms of an R-Value. When the R-value is higher, the density of the insulator is higher and hence the effectiveness is also more. If this insulator is compared with that of fiber glass insulation, which has an R-value of only 3.5, you can get an idea about the better product. In case, you are looking out for this services in the UK, you won’t be disappointed with the varying options that are available.

Opting for spray foam insulation is beneficial

One of the major benefits of spray foam insulation is its application process. The entire process is very easy and without any hassles. Regardless of the surface, horizontal or vertical, the insulation can be applied. The foam can be easily sprayed across the designated surface area in an absolutely uniform manner. You don’t need any cutting mats or measuring for the application. Furthermore, the wearing and tearing of this insulation is relatively less and its durability is also longer.

What makes spray foam an efficient insulator?

• The application process can be finished in a short period of time. It gets hard and sets within a very short period of time.
• The application of this is also very easy without the requirement of any measuring and precise cuts.
• The spray foam has an expanding nature. Hence, when it is applied on a surface area, it starts expanding. Hence, the insulation is watertight and airtight, providing an excellent seal.
• The insulation via spray foam is simply outstanding. It will keep the interior of your home warm during the winter months and vice versa in the summer time. Basically, this can insulate your home pretty good.

In case, you have been planning to get your home insulated, it is highly recommended to apply this and provide the right insulation in your home.

Can spray foam insulation help in the prevention of mold infection?

You will be happy to know that there are specific variations of this which includes microbial agents as the ingredients. It can be beneficial in the prevention of the mold growth in your home. In case you reside in a humid place, there is every possibility that your home might be infected with mold, which are often undetected until they becomes too severe.

This is not good for the health of your family. When there is an insulator that can provide a guard against the mold infection and offer a healthier home, you must opt for it. Spray foam is a highly durable and effective mold preventing insulator that must be applied. In fact, this insulator also helps in preventing insects and vermin getting inside your home. Why wait when you can protect your home with spray foam?

The Big Question – Do You Have A Business?

The Big Question

The big question is do you have a business? Or are you just self employed? There is a difference. Take a look at successful franchises: McDonald’s, In and Out, or any other fast food operations. Most are ran by teenagers or senior citizens. You rarely see the owners. That is a business. It runs whether the owners are there or on vacation. Your ultimate goal is to become an entrepreneur that is in charge of your business but not in control.

Your Job or Place of Employment

Your job is a business. The Big Question… unless it’s a mom or pop shop do you ever see the owners? If you do are they doing your job? Are they cleaning up, doing the accounting, handling customer service, etc. Or are they the rain makers. It is their job to bring in the $$$ so you as an employee can get paid. That is what entrepreneurs do. They hire people to carry out their vision. You as their employee carry out their vision.

When you start your business. It is up to you to get people to carry out your vision. At first, you may be the lone wolf. You will wear many hats. At some point you must learn how to delegate, delay, defer, or delete task so you can focus on growing.

Can you answer “Yes” to all of these questions:

Your business is debt free and makes more profit than you need to live on?
You can reliably buy all the traffic you want?
You take more than a month of stress-free vacation time every year?
Your industry is growing?
Your brand of USP (Unique Selling Proposition) slices through the noise in your market?
You love what you do every day and you love your employees?
Your business allows you time to have thriving personal relationships?
You could sell your business for a nice sum, leave it to your kids, or transform it into a hands-off cash cow as early as this month?
Your STAR Principle score is 100 or higher? (Check Out PerryMarshall.com For This)

If you can’t answer yes to all of the questions (I can’t answer yes to all either) then you have some work to do. The ultimate goal is to grow an empire where you make $$$, impact your community, provide jobs, and leave a legacy. If that is not the end result then why are you an entrepreneur? Are you being selfish to satisfy your own needs? If that is the case then go get a job. Entrepreneurship is bigger than you. The big question again is… Do You Have a Business?

Charles Fitzgerald Butler, is an author, entrepreneur, and expert in internet marketing. Charles has a passion for helping people start and run successful home businesses. You can partner with Charles and start building multiple income streams from your home. Charles’ goal is to help all who partner with him achieve cash flow and profits from their business.