If you’re operating a new business, no doubt you’ll have considered appearing at a trade show or exhibition to advertise your products and services. This can be a great way to increase your brand’s visibility and build a customer base, so is definitely worth the effort it may involve.
However, with this being your prime opportunity to make an impression, the pressure is on to make sure you stand out from your competitors. The other companies in attendance are likely to be offering similar services – so unless you market your company in a unique way, you’re in danger of getting lost in the crowd.
One way to make sure your stand turns heads is by having it custom designed. Not only will this reflect the uniqueness of your selling point, it will also likely have a far more professional look than others at the show. This way, your customers will know that you mean business – right from the off.
If you have design and build skills, you may be able to create one yourself. But if you’re involved in the day-to-day running of a business, chances are you won’t have the time to put into such a project. This is where hiring an exhibition marketing team can give you the edge you need to stand out.
You’ll want to find a marketing team who specialise in exhibition design and build services. This way, not only will they have the creative and construction skills to make your ideas into a reality, but they will also be able to help you execute your entire marketing campaign from start to finish.
Enlisting the help of a company like this will take the hard work and labour out of the project that you probably can’t commit to. All you need to do is come up with the initial idea and your team will get to work, building a stand to meet both your budget and time constraints.
If you have established your brand, then you probably already have some ideas about how you will market yourself at this event. If you’re a cupcake business, for example, you may be offering free samples of your products.
What a professional marketing team can help with is how to take this idea to the next level. If there are three other cupcake businesses at the event and they are all offering free cake samples, what’s to set you apart from them?
Plus, if a customer has visited one cupcake stall, are they really going to visit another? They are more likely to move on to something new.
So, what if you decided to make your company stand out from the others by offering a cupcake decorating service? Part of your stall could display plain cupcakes with a range of icings and decorative toppings to choose from.
You could also give out goody bags, present an interactive screen displaying your website and most up-to-date photographs, and have a bright, catchy slogan to garner the attention of each and every customer.
Offering something intriguing and unique is more likely to stop those customers wandering over to the cupcake stall across the room. This way, your new customers will have experienced something memorable whilst taking away a souvenir to remind them of your brand.
It may be a specific example, but it does demonstrate ‘outside the box’ thinking – the kind of thinking that will attract your target audience. With business being so competitive these days, you have to go the extra mile in order to make any kind of impression on the consumer.
But these are still just ideas. A marketing company can help turn this into a reality – putting in the ground work while you continue to communicate with your clients and run your business.